Privacy Policy

4. Privacy Policy

Effective Date: August 5, 2026

Last Updated: August 5, 2026

Overview

This Privacy Policy describes how Fresh-express.us (the "Site", "we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit, use our services, or make a purchase from our website.

By accessing or using our Site, you agree to the collection and use of your information in accordance with this Privacy Policy.

1. Personal Information We Collect

When you visit or purchase from Fresh-express.us, we collect certain information depending on your interaction with the Site:

• Device & Usage Information: Automatically collected via cookies, log files, and web beacons. Includes your IP address, browser type, operating system, time zone, referral URLs, pages viewed, and browsing behavior.

• Order & Transaction Information: Collected when you place or attempt to place an order. Includes your name, billing address, shipping address, email address, phone number, and payment details (credit card numbers processed securely via payment processors).

• Customer Support Information: Information you provide when contacting us for assistance (support emails, live chat logs, or survey responses).

2. How We Use Your Personal Information

We use your personal data for the following lawful purposes:

• Fulfilling Orders: Processing payments, arranging shipping, generating invoices, and sending order confirmations and tracking updates.

• Customer Support: Providing assistance, responding to inquiries, and managing returns/refunds.

• Site Optimization & Analytics: Improving website layout, monitoring performance, and understanding customer demographics.

• Marketing & Communications: Sending promotional materials, product updates, or targeted advertisements (where you have opted in or as permitted by law).

• Fraud Prevention & Security: Screening orders for potential risk, fraud, or legal violations.

3. Sharing & Disclosure of Personal Information

We share your personal information with trusted third-party service providers (Data Processors) to help us operate our business:

• Shopify: Our e-commerce platform that hosts our online store and handles customer data securely.

• Payment Processors: Payment gateways (e.g., Shopify Payments, Stripe, PayPal) to handle transactions safely.

• Fulfillment & Shipping Partners: Logistics suppliers, warehouses, and shipping carriers (USPS, FedEx, UPS, DHL) to deliver your orders.

• Analytics & Advertising: Tools like Google Analytics and Meta Pixel to optimize marketing campaigns and understand site usage.

• Legal Compliance: We may disclose your information to comply with applicable laws, respond to subpoenas, or protect our rights.

We do not sell your personal data for direct monetary compensation.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance user experience, remember cart items, and analyze web traffic. You can control or disable cookies through your browser settings; however, disabling certain cookies may affect website functionality.

5. Your Legal Rights (GDPR & US State Privacy Laws)

For European Economic Area (EEA) & UK Residents (GDPR Compliance):

If you are located in the EEA or UK, you have specific data protection rights:

• Right to Access: Request a copy of the personal data we hold about you.

• Right to Rectification: Request correction of inaccurate or incomplete data.

• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data under certain conditions.

• Right to Restrict or Object: Limit or object to our processing of your personal data.

• Data Portability: Request transfer of your data to another organization.

• Withdraw Consent: Withdraw your consent for direct marketing at any time.

International Data Transfers: Your data may be processed outside the EEA (including in the US). We ensure adequate safeguards (such as Standard Contractual Clauses) are in place.

For US Residents (CCPA/CPRA & State Privacy Laws):

If you reside in California or other US states with active privacy legislation, you have the right to:

• Know what personal information is collected, used, disclosed, or shared.

• Request deletion of your personal information.

• Opt-out of the "sale" or "sharing" of personal information for cross-context behavioral advertising.

• Non-discrimination for exercising your privacy rights.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, complete transactions, resolve disputes, comply with tax/legal obligations, or enforce our agreements.

7. Data Security

We implement industry-standard physical, technical, and administrative safeguards (including SSL encryption) to protect your personal data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. Any updates will be posted on this page with an updated "Effective Date."

10. Contact Us

To exercise your rights, submit a privacy request, or ask questions about our privacy practices, please contact us at:

• Email: support@fresh-express.us

• Mailing Address: Fresh-express.us Support Team, United States